Developer marketing examples

Great flow of the explainer. Starts with the outcome "Build search UX".Goes straight to code and 1-2...

Nice and clean code example.Clear copy, what it does etc.Calls to action with links to Github and we...

How to design the navbar product tab? This is what @PostHog does 👇Figuring out what to put in the n...

How to do a dev-focused brand video and get 10M+ views? Making a memorable brand video is hard. Doin...

This is a sandbox experience folks over at Sentry.io created. I like the navbar CTAs with a big "Doc...

Great example of programmatic SEO from Snyk.They created a page called snyk advisor.It is a reposito...

A classic dev tool blog call to action that is somewhat underused these days. Was going through Mart...

VS competitor ads are hard to pull off with devs. Not impossible though. 👇So the problem is that:Yo...

It's a nice template for ads on socials. So you have:ValueTestimonial about the value/benefitPersonC...

Developer-focused Reddit ad. 33 upvotes, 30 comments.So @Zesty is a company that targets devops folk...

This is a really clever billboard campaign.Show don't tell they say. And Segment did exactly that by...

Make it about belonging.‍Something some people can deeply connect with. Nostalgia is a very strong e...

Most dev tools have two deployment options:SaaSOn-prem / private cloudAnd then companies present it ...

Why not highlight your free plan? Most companies highlight their middle paid plan saying it is "most...

Funny and memorable competitive billboard ad from @Statsig 👇You have a big incumbent, everyone know...

Simple and powerful messaging. They say what they do. Zero fluff. They make it easy for devs by expl...

Really good product navbar tab from Supabase.The product tab in your navbar is likely the most visit...

Came across this classic What is Segment brand video while watching an interview with one of the fol...

Linked GitHub logo in the navbarAdding CTA to your GitHub repo makes your company look more dev-frie...

Articulate a deeper thought.‍Sometimes you want to tell the world something but you don't know how. ...

Conference activation idea: Tetris competition at the booth.It is hard to get devs to your booth if ...

I like that this is both strong and subtle.It comes right after I've delivered a smell of value with...

This has to be one of the better dev-focused headers I've seen in a while. Headers should deliver yo...

Just wanted to share this classic dev tool branding campaign.There is even a book about this from Je...

The problem with presenting API is that it is hidden. It gets the job done in the background. So it ...

I like how this starts with a [WHAT IT IS ABOUT] scroll stopper.That is coupled with a big block of ...

Code-style ad format on Reddit. Code can speak louder than words (sometimes). It makes your value pr...

Someone shared an old but awesome article with me recently:  “I answered 99 Stack Overflow questions...

7k likes on an event promo post to the dev audience.I don't think I've ever seen 7k likes on a devel...

This is one of my favorite our dev tool vs competitor blog posts.With these pages, you want to expla...

How to do a dev-focused brand video and get 10M+ views? Making a memorable brand video is hard. Doin...

This is a cool story coming from the GOAT of all docs. They added a signup button to their header an...

I like how they use the black dot to show the mouse movements in the UI. Simple but powerful and cle...

Funniest dev tool explainer ever? Coming from Wasp.Let's face it, introducing a problem in an explai...

That CTA.You go straight for the install/download.I don't know if you can go more developer-focused ...

In a mature category, it is safe to assume that people know about other tools.Especially devs.I love...

Say what we are all thinking. ‍This tweet is great as it states something that most of us feel. It i...

This is a solid swag copy template that resonates with devs. "I did X and all I got was this lousy Y...

Create a connection with your ideal customer profile. "Wrong answers only" questions are great for t...

Digital Ocean went for an ad for the Hactoberfest in a tricky place.To keep it in the medium that fi...

The homepage header is about landing your core product message. For Modal it is basically LLM infras...

Make a {X} cry in 5 words or less. Great Linkedin (or Twitter) post format.This is one of those fant...

Classic widget PLG loop. Algolia really crashed it with these. Here is how they made it so successfu...

How to promote your important company event? How about right there in the header.A typical approach ...

An interesting option to push people to read the next article.You use a slide-in triggered on a 75% ...

This is one of the most interesting content pieces I have seen in dev tools recently 👇Comes from @S...

Handing #1 dev obstacle: "We can do it ourselves". Check it out from second 0:35: ‍"I bet you're lik...

Many dev tools have complex pricing and packaging. Say your dev tool/platform has many product offer...

Sometimes you have an article, report, or event you want to drive people to.And it is important that...

Which feature/product to show in the header? How about all?Many dev tool products are feature-rich. ...

The "Resources" tab is the most loved and hated tab for developer marketers.Ok so the common problem...

Make login our problem. Not yours. This is a beautiful messaging of Auth0 solution.LoginSimple expla...

An ad that doesn't feel like an ad.‍I like that this is almost a meme.But it still explains what the...

What if your next swag was a donation? That's what Cockroach Labs did.Ok, so the typical way of doin...

If you have an API product presenting it in an exciting visual way is hard. But Deepgram managed to ...

𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗮𝗻 𝗶𝗻𝗳𝗿𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗵𝗮𝘁 𝗿𝘂𝗻𝘀 �...

What to say when you have many products?  Dev tool companies over time grow from one product to suit...

Classic remarketing ad. But things are classic because they work 👇Youtube remarketing is one of the...

How to get more ROI from your dev conference booth? -> Add obvious CTAs.Yes, giveaway stuff.Yes, mak...

How to present many features at once?Sometimes your dev tool has many features/products that you wan...

How to get people to sign up for your office hours? Why not put it on your docs homepage?Btw, I real...

What CTAs should you choose for your open-source project homepage? Was always wondering what is my d...

A freaking developer TV.They took this "be a media company" to the next level.They created entire TV...

Marketing through free tools is powerful. And Auth0 implemented it beautifully.In an old article fro...

Adding CTA in dev-focused articles is hard.You don't want to be too pushy, but you do want to get co...

When you promote your feature/product launch on Reddit, it can easily end up being "not well receive...

I like the design of this crosshead. Starts with the gif to catch my attentionWhen tabs change the c...

Not sure how to find developers for audience research interviews? Sometimes all you need is ask.I re...

I like those sidebar CTAs from Auth0.They go with a sticky Table of Contents which gives a better re...

How to write a "What is {MY CORE KEYWORD}" article that gets to the top of HackerNews? 👇 First of a...

Well done templates gallery from Vercel.For developer-focused products, having an examples/templates...

I like the simplicity of this announcement. What: "Vercel Edge Middleware"Why: "Start delivering dyn...

There are a few developer experience gems here:RSS feed: many devs love rss, let them consume your b...

Great above the foldThe subheader explains the value proposition.Header handles major objections:is ...

The idea behind this conversion play is to put an "Aside CTA" that is unrelated to the content early...

Looking for a good dev-focused case study format?People tell you to follow a classic Hero > Problem ...

Share an idea about a new concept.Explain the concept in simple terms. Back it up with a visualizati...

Memes are good top-of-funnel, awareness-type content.Many companies use them on socials as they can ...

Very cool project.You type in your GitHub name and see your history in 3d.engaging 3d vizcool musicb...

Copy that lands makes a huge difference in dev tool website conversion. Earthly proved it with this ...

A docs header worth a thousand words.For a dev platform or infrastructure tool it is hard to explain...

I love the design of this crossover section on the Tailwind homepage. I see the code and the result ...

I like how it has a proper "hero section" feel to it but it adds a developer-focused twist:Explains ...

Need one more call to action idea for your dev tool blog?How about starting an article with it? Soun...

How to run developer-focused Reddit ads that get upvoted?Reddit is well known for anti-promotional s...

If your dev tool's USP is that it is faster -> Show it in the headerI like how folks from Bun focus ...

How to present benchmark results masterclass from RavenDB The biggest problem with the software benc...

Modal with updates.Adding a modal with "what happened lately" for users who come back to the app.Goo...

I really like this Reddit ad from Sentry. Powerful simplicity. They don't do:• long value-based copy...

Simple yet powerful CTA in the navbar resources section. The resources section in the navbar is most...

Memes that resonate with your ICP (in this case website backend devs who use PostgresSQL).Content li...

How did this super basic ad get so much engagement on Reddit?First of all, the value prop is succinc...

With/without is a classic marketing campaign theme.AhoyConnect does it nicely in this ad.Obviously, ...

Devs have a love/hate relationship with "Book a demo" call to action. Mostly hate though. Especially...

Classic Auth0 campaign coming back in 2023.I love how simple and powerful this message is.You can ou...

A classic "It doesn't suck" campaign.Afaik, Barebones ran the first version of this campaign 20 year...

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗴𝗼𝗼𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗛𝗮𝗰𝗸𝗲𝗿 𝗡�...

One of the best types of developer content is a debugging story. "What is X" or "How to solve Y" wor...

This is one of my favorite header patterns for dev tools lately. Layered video visual from MUX.So th...

Sometimes your product just wins on price.I like how New Relic owns it on this page:They show you pr...