๐๐๐๐ฟ๐ฎ๐ฐ๐๐ถ๐๐ฒ ๐ฎ๐ฑ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ณ๐ผ๐ฟ ๐ฎ๐ป ๐ถ๐ป๐ณ๐ฟ๐ฎ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ต๐ฎ๐ ๐ฟ๐๐ป๐ ๐ถ๐ป ๐ฎ ๐๐ฒ๐ฟ๐บ๐ถ๐ป๐ฎ๐น?
Hard, but Run.ai did that.
Infra products are not "obviously cool".
There is no shiny UI, no happy people wearing your sneakers,
So what do you show on your ads?
First off, the rules still apply:
โข Catch your audience's attention
โข Say what you do in their language
โข Better yet, show how it actually does it
And Run.ai ai and MLOps infra tool managed to create a beautiful Linkedin ad IMHO:
โข They catch attention with the code visual
โข They say what they do quickly with "Dynamic Fractional GPU using One Command"
โข They extend on that in the post copy with an action-driven "Open Terminal -> Run Command -> Boom"
โข The code shows what it feels like to use the tool
โข And it shows you the result -> fractional GPUs
Job well done!
