I love this video ad format from Hygraph.
They are reading and reacting to bad reviews.
I saw this in B2C but not in the dev tool B2B. Love it!
So basically how they did that campaign is:
- The marketing team finds bad product reviews.
- Most of the reviews are technical and speak about some features.
- Their employees (at least some devs in there) read them out loud on their phones.
- They react to the reviews, typically explaining what the product does and why.
- They serve it as YouTube short ads and link to the whole 5-minute video on their channel.
Through all that, you get entertained and learn something about their product. This is such a fun format to test out!
