If you have an API product presenting it in an exciting visual way is hard.
But Deepgram managed to do just that.
They go for an autoplay presentation that has four acts:
- Context: playing an audio file showing a spectrogram -> sets the context that this is something audio
- Code: They show the code from one of the SDKs being typed. And they show tabs at the top with other important SDKs to convey that this is not Python-only.
- Result: Shows the output of running the code, a transcript, and an AI-generated summary and topics.
- Layers: Takes the points above and layers them in one viz to communicate that this is all part of one product, just different "views" of it.
And the delivery is just slick and elegant. Kudos team!
btw, Mux, the video API has a similar design of their visual. I think it is just a great visual element for API products.
