This is a very nteresting approach from PubNub.
They could have published an article on their blog and posted a link to Reddit.
Instead, they just posted an entire article, 3851 words . That post got 360 upvotes and made it to the top of r/rust. Wow.
Never seen anyone do that before but I like this. It could be great:
- when you want to drive discussion around a topic in the community you care about.
- Or when you want to rank for a keyword you couldn't possibly rank for on your own (Reddit will index it later at their 95 Domain Authority).
Some things I also liked:
- To the point title, and devs really like a real improvement/debugging story
- The use of emojis in the title grabs attention and stops the scroll. Slightly controversial on Reddit but worth a try.
- In the feed, it looks like a deep (long) technical post. That intro is also fantastic because it does tell you what they did which suggests there will be more juicy details later. Love that.
- Shows a sneak peek of a performance comparison chart that you just want to see
- The post has images, code snippets, sections etc. Like a proper article. Also, you kind of need that at 3851 words ;)
Super interesting approach that I want to test out myself.
